Label Validation

All content is checked using label validation. It is crucial to demonstrate that the label is being applied to all the targeted goods and that the information is accurate. A label with inaccurate information could lead to disastrous hit on the brand reputation and safety.

Importance of label validation:

 Helps increase the brands’ reliability quotient in consumers’ minds

 Helps protect the products against false claims

 Helps comply with the standards set by the regulatory authoritys

 Helps brands increase profitability due to accuracy of information

Effects of wrong information on labels:

 Brands could be liable for legal action and penalties

 Brands could lose their loyal customer base

 Brands could incur mammoth losses

 Brands could risk suspension of operational licence